Origins of Google Ads

Javier Parra
348
The origins of Google Ads date back to 1996. The small company founded by Bill Gross, a company dedicated to online advertising whose name was Idealab (a company that unknowingly was destined to change digital advertising). After two years of research, Bill Gross's team created and launched GoTo.com, whose business…
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Introduction to Google Ads

Javier Parra
356
Companies have always needed to find their potential customers and customers need to find the companies that best suit their needs. To solve this, there are various methods with different levels of effectiveness, such as e-mails, print advertising, radio ads, TV ads, online ads and so on. For the latter,…
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