The preparation of a manuscript for international indexed journals. Basic aspects II

28 December, 202021 December, 2022 by Javier Parra

Javier Parra

236

Following on from the success of the previous post on preparing an article for an indexed journal, I continue with other relevant aspects. First of all, I must introduce the structure of the paper: Title Author(s) Abstract Keywords Main Text Introduction Theoretical background (basis) Empirical research (sample, research methodology) Analysis…

>>>>>>

The marketing plan

14 December, 202021 April, 2021 by Javier Parra

Javier Parra

263

In the marketing plan, the analysis, the strategies and the resulting decisions are specified. These proposals for plan study, implementation and control do not follow a strict order but are an iterative, circular and sequential process. In the planning stage, the analysis is carried out, the strategy is chosen, and…

>>>>>>

The preparation of a manuscript for international indexed journals. Basic aspects I

30 November, 202021 December, 2022 by Javier Parra

Javier Parra

263

Generally, the preparation of a manuscript for international indexed journals is governed by something as basic as authors write, reviewers comment, editors decide, and readers read. In the light of the above, and before going into the manuscript, it is essential to highlight the role of the editors and reviewers.…

>>>>>>

The circular economy: Introduction

23 November, 202021 April, 2021 by Javier Parra

Javier Parra

384

Although the circular economy concept is not entirely new, it has gained a lot of momentum among both scholars and practitioners. Yet, its critics claim that it can mean many different things to different people. Today the concept has become popular, especially with the promotion of the concept by the…

>>>>>>

Franco Modigliani, winner of the 1985 Nobel Prize in Economics

16 November, 202027 June, 2021 by Javier Parra

Javier Parra

304

Franco Modigliani was a New-Keynesian economist who won the Nobel Prize in Economics in 1985 for "his fundamental studies of savings and financial markets". He is best known for his contributions to consumption theory, financial economics, and the theory he developed, called the Modigliani-Miller Theorem of corporate finance. He was…

>>>>>>

Game theory: Introduction from an economy perspective

9 November, 202019 May, 2021 by Javier Parra

Javier Parra

293

Game theory reasoning is very present in economic theory and is widely used in other social sciences, facilitating the understanding of economic, social, political, biological, etc., phenomena. The objective pursued by this theory is to enable or facilitate our understanding of situations in which decision-makers interact. One of its main…

>>>>>>

Keynesian Economics: A Simplified Summary

2 November, 202021 April, 2021 by Javier Parra

Javier Parra

2042

Keynesian economics is a well-known theory of total expenditure (also called aggregate demand economics) and its effects on output and inflation. Although the term is often used to describe several terms, what it is and how it works will be described herein fairly. Keynesian economics was born from John Maynard…

>>>>>>

The importance of demand in the Covid-19 era

26 October, 202012 December, 2022 by Javier Parra

Javier Parra

251

First of all, we have to be clear about what is meant by demand. It is none other than the number of goods and services that consumers purchase at different price levels and according to a unit of time that can range from one day to one year, and so…

>>>>>>

The psychological component in Google Ads and search engines

12 October, 202015 July, 2021 by Javier Parra

Javier Parra

273

When it comes to an understanding the psychological component in Google Ads, it is necessary to understand the advantages of online advertising, since all the data about it is clear and transparent for the advertiser, making it easy to track indicators such as click and conversion rates, the price of…

>>>>>>

The importance of external debt in times of pandemics

28 September, 202021 December, 2022 by Javier Parra

Javier Parra

277

External debt is the sum of a country's debts to other foreign entities. It comprises public debt (the state contracts) and private debt (employed by private organisations such as companies and individuals). Although there is a clear trend in favour of the existence of the external debt, since it allows…

>>>>>>